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[October 23 AFP] South Korean tobacco major KT&G was 23 days and an advertisement of a brand “This Africa (Thijs Africa)” of tobacco, and it was announced that this advertisement is stopped in response to blame that it is racial discrimination to have adopted the image of a chimpanzee which wore people’s clothes.
“Thijs Africa” is the new product just put on the market about one month ago.
With the product which advertized making by a “traditional” roast and the dry method of an African style, the picture in which two apes have roasted tobacco over the bonfire is drawn on the package.
With the advertising panel put up for the convenience store of ? South Korea whole country, etc., or the poster, the chimpanzee which wore the clothes of a newscaster and a reporter has announced the slogan “Africa comes.”
? — the tobacco regulation alliance of Africa and ATCA (African Tobacco ControlAlliance) are based on “KT&G to this advertisement — Statement that anger strong against imprudent and insulting use of a fastidious image was felt” was issued, and the notice stop of the poster was required.
?KT&G expresses “regret” to this problem, and if this advertisement is stopped by the end of this month “in order to sweep away concern of racial discrimination”, it will announce it.
The company’s public relations said to coverage of AFP, “It is because the wonderful animal by which an ape makes people recollect Africa chose the ape, and there was no intention that someone was offended.”
After the public relations said, “I thought that the image which symbolizes the nature of Africa would be adopted since the tobacco manufactured with the traditional method of Africa was included”, it was said that there was no plan to change a package noting that the picture of the package of tobacco was not discriminatory.