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[November 5 AFP] Since Tesco (Tesco) of the English retail major company offers the advertisement united with age and sex, the screen which scans the face of the user of a gas station is installed.
? — according to Amsc Lean (Amscreen) who developed this advertising technology “Opti ムアイズ (OptimEyes)”, the 3rd Tesco in the world for a super chain installs this high-tech screen in 450 gas stations in Britain.
? Amsc Lean’s Simon sugar (Simon Sugar) chief executive officer (CEO), About the Opti ムアイズ, it was said that it was a thing which has jumped out of the SF film “Minority Report (Minority Report)” of Director Steven Spielberg (Steven Spielberg) in 2002.
The screen of ? Opti ムアイズ is structure which displays the advertisement which has detected the face of the shopper approaching a register, discriminated the estimated age from sex, and was united with the target layer.
The ? sugar receives English food trade magazine Groszer (The Grocer). “this may change the figure of the retail store in Britain.
It was said that our plan is expanding this screen to as many supermarkets as possible.”
■ It is anxious about privacy and a human rights organization denies a maker.
? privacy protection organization blamed the Opti ムアイズ introduction determination of Tesco violently, and required that it should be officially announced to a shopper where it scans.
Mr. Nick ピクルズ (NickPickles) of ? human rights organization Big Brother watch (Big Brother Watch) “although the shopper does not accept such a scan, It is said that scanning the shopper who walks along inside of a shop has a very big problem in respect of consent.”
Although it is ?, this technology claims Amsc Lean “is satisfying [ it is non-infringement” and ] the requirements for “privacy or data protection.”
“This screen uses neither a retina scan nor facial-recognition technology, and does not specify a customer individual by any methods.
Amsc Lean’s press officer told coverage of AFP, “This guessed simply to the male, the woman, and which age group the person belongs.”