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[October 22 AFP] Foreign-affiliated firm criticism which Chinese state media have continued recently was directed on U.S. coffee chain major company Starbucks (Starbucks) this time.
Criticism that the commodity-sales price in China is highly set up compared with overseas other cities is blowing off from each state media.
The China central television (China Central Television, CCTV) of ? government management constructs the special edition for about 7 minutes, and will criticize the price setting in China in Starbucks on the 20th.
While “ラテ” of tall size is 27 yuan (about 435 yen) in Beijing (Beijing), English London (London) has reported 24.25 yuan (about 390 yen) to be as relatively cheap as 14.6 yuan (about 235 yen) in 19.98 yuan (about 320 yen) and mark Bombay (Mumbai) in Chicago, U.S., (Chicago).
? — also before this, two or more pencil presses were criticizing the price setting of Starbucks.
The financial newspaper “economical reference news (Economic Information Daily)” of a national Xinhua News Agency system, The company assumed “Excessive profits have been obtained” and national English paper China Daily (China Daily) had also published last week the 見出 report “Starbucks cannot justify high price setting in China.”
? China state media are continuing recently criticism which made the foreign-affiliated firm the target.
The criticism report about the guarantee policy and customer service of U.S. apple (Apple) blew off in March, and by the time the company Tim Cook (Tim Cook) chief executive officer (CEO) issues an apology statement, it will have resulted.
The criticism from media was settled for a while after the apology.
? analysts are analyzing it as having reflected the general dissatisfaction to the high price of an import about a series of foreign-affiliated firm criticism by state media.
Starbucks issues a statement in response to criticism of a ? series.
About the price setting in each city, it presupposed that it decides after taking into consideration an infrastructure, operating cost, a currency value, etc., and retorted “Since operating cost is also different for every market, comparing simply is not right.”
Starbucks which advanced to China in ? 1999 is establishing 1000 or more stores in China now.
The company’s public relations say that the expansion to 1500 stores is aimed at by 2015.