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[October 29 Relaxnews] U.S. coffee chain major company Starbucks (Starbucks) opened “ティーバナ (Teavana)” used as the first tea specialty store in the company in New York, U.S., (New York) the other day.
In the company, he is intent on resulting in a big change to the fast food industry or the drink industry.
? Starbucks announces the bold business plan of purchasing the U.S. ティーバナ which develops the specialty store of tea, and “reforming the tea industry” last year.
The No. 1 store was opened in upper Eastside in New York on the 24th of this month.
The visitor can choose favorite tea from loose-leaf notebook tea.
If it develops as ? planned, the logo of ティーバナ of the white which modeled the silhouette of those, who drink tea, like the logo of Starbucks, and red will be seen all over the world.
As one of the reasons for opening “a ティーバナ fine tea + tea bar (Teavana Fine Teas+Tea Bar)”, ? Starbucks mentioned that the concern about tea was going up by 16% in the U.S. in the past five years.